Team

Karen Rojas, Consumer Marketing and Strategy

Karen Rojas is a dynamic marketing professional with expertise devising impactful public relations and marketing strategies that resonate with client’s target market. She has more than eight years of professional marketing experience, including managing marketing communications programs and leading new product launches, channel enhancements, and business development initiatives. On a tactical level, Karen’s superior project management skills and collaborative working style help her complete complex, high visibility projects on-time and within budget.

During one of her recent engagements, Karen led the development of a new external communications campaign for a change-the-bank product strategy in the online space. The success of her team’s efforts resulted in the doubling of profitability for the product while also enhancing the overall customer experience. While managing this channel expansion, Karen also led initiatives to launch an interactive online media strategy to reinforce the bank’s market position and international business focus.