The Ravens are the Super Bowl XLVII champions; however, they aren’t the only winners. With a total of 13.7 million tweets between the hours of 6- 11pm, social media ruled Super Bowl XLVII!
Throughout the game (and blackout!), viewers tuned in and spoke out. No opportunity was lost, as demonstrated by the creative ways brands connected with their market during the game. My fave below.
Power out? No problem. twitter.com/Oreo/status/29…
— Oreo Cookie (@Oreo) February 4, 2013
Taco Bell also used social media to spread it’s ad by sending it to it’s 150,000 employees before the game began.
Taco Bell sends #SuperBowlAd to 150,000 employees to capitalize on #social aspect of #superbowl ow.ly/1RR3EN #brandbowl — Migdalia(@MsLatina) February 4, 2013
The President joined in the discussion with a tweet of his own.
Game day. twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) February 3, 2013
Mishaps also happened, as shown by Joe Theismann’s tweet about Beyonce.
Alltime Twitter classic, courtesy Joe Theismann twitter.com/MarkMravic/sta…
— Mark Mravic (@MarkMravic) February 4, 2013
In the end, as shown below, it can’t be denied that brands using social media were the real champions of Super Bowl XLVII.
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