Refresh and Rethink Your Approach to Blogging in 2012
It’s a new year, so how will your blog content reflect the calendar change? Are you still passionate about writing your posts? Who is your audience? Has it changed from when you first started sharing your point of view? Questions like these are important to ask as you prepare your blog for the new year. This will be the first of a five-part series devoted to help refresh and rethink your blog right now.
Know Your Audience
It’s your blog: you enjoy expressing yourself and sharing your hopes, thoughts, interests, dreams, and most of all, your unique point-of-view, with your readers. And, since they’ve shared the journey with you – your ups and downs, successes and failures – they’ll keep on reading, right? Not always so. A thriving blog needs to keep the reader engaged – which leads me to this point – Know Your Audience. If by accident, you stumbled upon an active readership, great. If not, the start of a new year presents a good opportunity to get to know who reads your blog. One way to accomplish this is by reading through your post comments and gauging the levels of interest in the different topics you cover. What topics capture the most interest? Do people leave comments or follow/subscribe to your blog? Is your blog post shared on sites like Facebook, Google+, Twitter, etc.? Answers to these questions can help you discover a new direction for your posts. If you are searching for a different blog theme in the year, look no further than your blog’s current audience. If you don’t have a consistent audience, then experiment with new topics and explore types of posts (product/event reviews, theme-specific posts, etc.) to see which content sticks. Even consider trying out a mission statement or new blog theme to give your site an extra BAM in 2012!
Happy blogging,
Karen
Don’t forget: Check this space next week for the 2nd part in our series…let us know your thoughts in the comments!
This post was written by...
Karen Rojas – who has written 3 posts on Stiletto Media.
Karen Rojas is an experienced marketing professional who has managed a variety of social media campaigns.
{ 1 comment… read it below or add one }
Thanks Karen for sharing. I try many things and if they don’t works I removed. I try always experiment new things based on the responses. So far I like Facebook and twitter my readers are very connect there.
Also email sometimes they afraid to ask in facebook so emails works good.